You know from the 80/20 Rule of Headlines that the best way to get your writing read is to improve your headline. It can be a bitter pill to swallow when you realize that most people, even among those who subscribe to your blog, are not reading every post, but it’s not just you — it happens to us all.
It all comes down to the way we humans process information. We have become proficient at pattern recognition by necessity, and three is the smallest number of elements required to create a pattern. This combination of pattern and brevity results in memorable content, and that’s why the Rule of Three will make you a more engaging writer.
But some folks, for one reason or another, just aren’t comfortable attaching their given name to a blog. Perhaps they’re blogging about sex or eating disorders or unfair corporate policies, but whatever the subject, the one thing they all have in common is a behind-the-scenes writer who wants to blog freely but not have to worry about some of the potentially negative consequences of blogging.